Name:
Business Name:
Phone:
City:
State:
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Email:
Time Frame:
Projected Budget:
Under $1,000
$1,000-$3,000
$3,000-$5,000
$5,000-$10,000
$10,000-$15,000
$15,000-$25,000
Over $25,000
General Information
1. What is the primary mission of your business?
2. What are the long term goals of your company?
3. Describe the impression you would like to make on your customers.
How should they view your business after visiting your website?
4. Describe any creative strategy you have. Include style, colors, imagery style you prefer.
(ex. 1 - "high-tech, masculine colors, clean fonts")
(ex. 2 - "feminine flair, earth-tone colors and delicate typefaces")
Target Market
5. Describe your target audience, in terms of individuals and the market as a whole.
6. What information do you feel is most important to
communicate to your market through your website?
7. What kind of feedback have your customers given you
regarding your current website or lack thereof?
Actions and Navigation
8. What is the primary goal you hope to acheive with your target user?
What action do you hope to incite?
(i.e. - fill out a form, purchase a product, sign up for a newsletter, etc.)
9. What information MUST be available on every page of your website?
10. Is the content of the site already prepared?
Do you require copy writing or editing? Photography?
Visual Considerations
11. Do you have a logo or brand identity we'll need to
incorporate into the visual design?
12. Are there particular elements we MUST avoid?
(i.e. - colors you abhor, disdain for cartoon illustration, etc.)
13. Please list websites (and URLs for each) that you LIKE.
What do you LIKE about them?
14. Please list websites (and URLs for each) that you DISLIKE.
What do you DISLIKE about them?
Competitors
15. Who are your main competitors?
16. Which of your competitors have websites that you like?
What do you like about each? Or dislike?
Website Marketing
17. What is your target platform and browser?
(i.e. - Windows, Mac, Internet Explorer, AOL, etc. )
18. How will your site be marketed, and how will people find your site on the web?
Do you require search engine optimization?
Technical Requirements
19. Would you like to include Flash on your site?
20. Do you require domain name registration and/or website hosting?
21. Are there additional technical features you require for your site, such as a database system, shopping cart, dynamically-driven pages, or a Content Management System?
(see below)
22. A Content Management System allows non-technical users in your company to update the site as often as you need.
How often do you forsee updating your website? How many areas of the site will require frequent updates?
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