Splendor has been working with Brookdale Community college over the past year on some significant upgrades to the school’s brand strategy and position. There are many initiatives in the works, but one of the first to see the light of day was a television campaign we recently completed.
The new brand strategy revolves around the concept that Brookdale helps guide students to get them where they want to be, wherever that may be. The tagline “Here will get you there” is at the center of this initiative, and the focus of the tv spot as well.
Splendor is extremely proud to announce that the spot began airing on Monday Night Football November 4, 2019, when the NY Giants played the Dallas Cowboys. With an audience of millions, it’s exciting to know that Splendor’s good work will help drive awareness and help change the public’s perception of the school.
This is the beginning of Brookdale’s new brand launch, which will be followed by an advertising campaign, creative work and an all-new website, coming soon. View the TV spot below.
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