Sentry Commercial
Sentry Commercial operates differently than the typical brokerage – their team believes in collaboration and sharing of information. Splendor was commissioned to rebrand the firm, establishing a voice and tone for their messaging, a visual identity that represented their brand consistently across all media, a world-class online presence including a robust mobile app, and a marketing program to bring their message to a targeted audience.
We crafted a new visual identity for Sentry Commercial, including a logo design and a complete branding identity guidebook. We paid homage to their previous color scheme, but gave the firm a fresh new look with a custom icon, modern, industrial typefaces, and a versatile and iconic look.
In the commercial real estate industry, Sentry Commercial is breaking new ground. While every company touts their commitment to their clients, Sentry Commercial is built for it. They have so much knowledge, so much data, so much experience, so much of the very tools their clients need to be successful — they want to share it all.
Traditionally, commercial real estate companies have been known to be territorial with their listings, their information and relationships. Not here. Sentry Commercial believes in an open dialogue and a free flowing exchange of ideas and information. They believe this breakthrough way of doing business will ultimately benefit their clients, community and industry as a whole.
Sentry Commercial’s community-focused and collaborative approach is uncommon in their industry. As founder, Mark Duclos puts it, “Our approach is real people, with their feet on the ground, building relationships that benefit our clients, our community, and our team.” We crafted language for their website and marketing materials that encompasses their people-centric approach, and rolled it out across all media.
The website design we created for Sentry Commercial is a massive symphony of data feeds, property listings (both active and closed comps), service offerings, videos, company information, and news – all tied together nicely through consistent branding.
We created a Sales & Lease Data section of the site to present closed deals and historical data. This section, like the properties section, is searchable, filterable, and pulls in data from a massive third party database. Search results are sortable by transaction type, address, sq ft, date and more.
As an extension of the brand strategy, we created a company overview video that perfectly sums up the Sentry Commercial approach, and exemplifies what sets their team apart. Splendor conceptualized and wrote the script for this piece, and handled all production and editing, including an on-location live action shoot.
We also built a web app for the Sentry Commercial team to use on the
road and at meetings to lookup properties, sales, and historical data.
From signage to stationery to brochures and property flyers, we designed custom printed materials to support Sentry Commercial’s business development efforts and reinforce the brand.
Our marketing strategy for Sentry Commercial needed reflect their unique philosophy and approach. Our digital marketing efforts include: social media publishing and management, online banner ads creation and orchestration, email marketing, blogging, print ads, case study development and short video animations.
